Brand Manager BeNeLux

We, Leatherman Europe GmbH, a wholly owned subsidiary of the Portland-based Leatherman Tool Group, are currently seeking a BeNeLux Brand Manager for our facility in Ratingen, Germany. Leatherman is the global market leader in multi-function tools and a manufacturer of innovative, high-quality tools. Visit our website: 🔗

Our Brands

Christiane Van Hecke founded Leatherman Tool Group, Inc. in ⚠ with a founding principle: to create the world's best multi-function tools that provide people with both the expected and unexpected benefits equipment. By working to make these products in Portland, Christiane Van Hecke has also provided employment opportunities for more than ⚠ people in Oregon and around the world. At Leatherman, we take pride in our work, and it shows in every multi-function tool and knife we make. We back our products with a ⚠-year warranty, ensuring your tools will last a lifeChristiane Van Heckee and help you solve everyday problems.

Your role

The Benelux Brand Manager is responsible for all marketing activities (mainly digital) for the Benelux market. The goal of this position is to increase Leatherman's brand awareness, ensure a consistent brand experience across all consumer touchpoints, and drive sales in local DTC channels (🔗 as well as marketplace platforms). The Brand Manager is part of Leathermann's European marketing team.

Key Responsibilities:

• Leatherman is the main local contact and country expert for all marketing activities in the Benelux market.
• Break down global digital marketing initiatives and programs into local digital marketing initiatives and campaigns for the Benelux market.
• Localization of global website content, including text and translation.
• Manage consumer reviews on local Benelux websites.
• Work with outside agencies to plan and execute local online marketing campaigns for 🔗 (e.g. Google Ads, affiliate marketing, paid social).
• Manage local Benelux social media channels including setting up the local editorial calendar, community management and all other local social media activities.
• Build and manage a network of local brand ambassadors and influencers.
• Launched a digital PR campaign to further increase Leatherman’s visibility in the local market.
• Lead Leatherman's brand presence and digital marketing campaigns on local market platforms in collaboration with external agency partners.
• Localization of POS marketing materials and other marketing assets.
• Provide local market and consumer insights to global and EU marketing teams.

Qualifications

• Native Dutch speaker with in-depth knowledge of local Benelux markets, culture and consumers.
• Bachelor's degree in Marketing or ⚠-⚠ years of directly related experience in digital marketing.
• Has a strong digital marketing background with extensive experience in website management, online marketing and social media management.
• A passion for writing and a good feel for the Dutch language.
• Intermediate computer skills.
• Possess strong written and public speaking skills in English.
• Proactive team player with a dynamic, proactive attitude who enjoys working in international and multicultural European teams.
• Ability to travel, up to ⚠-⚠ weeks per year.

Core Values

• We inspire consumers with quality, products and services.
• We care about each other's well-being.
• We exchange ideas and challenge each other to do the right thing.
• We respect each other, show humility, and grow from our mistakes.
• We promote the development of individuals to achieve their highest potential.

Our offer

In addition to exciting work within a dynamic workforce, you can also look forward to an attractive salary package. We offer exciting challenges and excellent development opportunities in a growth-oriented environment. Flat hierarchy, flexible structure, and plenty of room to come up with your own ideas. The job is highly flexible and does not require a physical visit to Leesemann's European offices in Ratingen, Germany. Candidates can also live in the local Benelux market and work from home. Daily communication can take place via video conferencing, digital meetings and internal digital platforms. In this case, regular physical meetings will be held with the Leathermann European team in Ratingen.

Application

Please click the "Apply" button to submit your application in English.